Internet users are becoming more and more demanding when it comes to visual effects, whether they are in a website, video game, or any other carrier of digital content. The social medial and the mobile technologies also contribute to the suddenly increased demand for better quality.
Looking back, we remember the static galleries, the static content in social channels and the corporate images, which were sufficient and appropriate at a certain period of time. Since the visual effects have turned into an indispensable part of our online everyday lives, the users have come to heavily rely on them in order to decide whether a certain product or service deserve their attention and time.
Visual content is an extremely powerful instrument, which can help us increase the number of happy users, who like our website or another kind of platform through which we popularize our work. What we have to remember is that proper presentation is a must if we are to expect true results.
If you are looking for ways of additional growth using the modern and constantly evolving visual effects which allow improved sharing of content, follow these rules to learn how to better present your products, ideas, or services in the most attractive way.
A reference or word of mouth from a friend or acquaintance is the most reliable factor for each user. In most cases, the company, no matter which one it is, is not a reliable source.
According to latest research in the field, the young and mature people are more willing to trust, or and least consider, what they learn from a stranger regarding the product, service, or a company. This is the main reason why user-created content for the company in question is considered more engaging, relevant, and valuable than anything presented by the company itself.
The biggest and most useful advantage a brand has is when its users identify with its products and support the campaign. This is the biggest trust indicator of the brand.
Put in simpler words, if your clients share their experience and positive impressions of the service or products your offer, this will immediately and positively affect your social media rank, which in turn will influence everything else.
Let’s think about it… it’s always easier to determine what deserves our trust. The image or video used by a brand or corporation to show how happy their clients are or the same message shared by a real-life client and personality?
The context should always be the main driving force behind the visual content, which means that digital effects should be accompanied by a well-organized and relevant context.
If you are trying to sell a product online, the corresponding visual content must fit the goal of the product in question, to accentuate its benefits and positive aspects. Written content also remains indispensable, when it is included in the right places.
An easy example:
When the product is some kind of clothing, it is necessary to offer not only an image of each item but also appropriate pictures taken by users, which should involve clients in a real-life situation.
A great image or photo is worth a thousand words, but when combined with some perfectly chosen words, it can lead to even better results.
It goes without saying that people perceive and understand visual content much faster than the written one. However, a short and simple caption is often the small key to big profit as it can tell the whole story more effectively without taking much time.
Each brand has its identity, but it can also be conveyed using a short and catchy caption.
A company which specializes in toy manufacturing or other entertainment products can easily win its clients with a short and fun phrase.