What comes to mind when someone mentions online marketing? Even if you don’t know the industry well, you certainly can think of things like blogs, social media, and other forms of paid and unpaid advertising.
But do you think of email?
Yes, to some, it may be too old school and unnecessary, but you should not reject it as an additional chance of increasing revenue. Read on to find out more about the true power and potential email marketing has.
A personalized approach
Social media are an excellent means of sharing big amounts of information at great speed and with a wide range of people. At this may seem like the ideal medium for social marketing. But is it really so?
Email communication is personal
If you are trying to share your message with a big number of people in the social channels, your attempts won’t be as successful as you expect. On the other hand, a well-created email campaign will do this job by taking a more precise and personalized approach, which is more easily noticeable by all.
Email is a universal tool
Just as many other people, you too may not find the idea of email advertising attractive. Even more so when you are getting ready to leave the office on a Friday afternoon, but you receive something that requires your attention.
Truth is, everyone uses email! Every day!
Here lies the difference between social media, blogs and your mailbox. You will never forget to check it, while many people forget some social platforms for weeks on end.
If you are looking for ways to spread the word about your business and you want it to be heard, email marketing is the easiest and surest way.
From email receivers to clients
Online marketing and advertising are thriving due to the countless creators of content, which attracts, holds attention, and increases traffic. However, there is something missing. Many of them don’t know how to actually convert this attention into traffic that benefits their business.
One of the proven and most popular tools for this purpose is email marketing. When the information is delivered personally, where everyone goes every day, this increases the chances of it being noticed.
How can this form of marketing be so successful when most emails are of such low quality?
Yes, most emails we receive as advertising are extremely unattractive, boring, and give us no reason to read them. Many people block them, delete them, or find other ways to ban them from their email boxes.
This is something we don’t want for your marketing campaign!
A well-written and targeted email always helps the creation of better relationships with your audience. The quality, kind, and nature of the content will meet the needs of your readers and motivate them to share it with other people, inspiring positive word of mouth.
You will learn more about the opportunities that email marketing brings, when you contact 411 Marketing for more information and ways we can improve your online presence. We can create a brand new marketing campaign from scratch, which will immediately start bringing more traffic for your business and many potential clients.