411 Marketing Teaches SEO to Students from the Naval Academy in Varna

Students from the Nikola Y. Vaptsarov Naval Academy in Varna will be trained in SEO (Search Engine Optimization). The training is a joint educational project of the Naval Academy and 411 Marketing. The participants will be 45 freshmen majoring in “Information and Communication Technologies in the Maritime Industry.” The course will include over 60 hours of lectures and practical exercises in SEO (Search Engine Optimization). Last year, 46 students from the Academy received certificates for the successful completion of the course in “Digital Marketing and SEO (Search Engine Optimization).” In 2018, the course developed into a subject which is taught to freshmen majoring in “Information and Communication Technologies.”

“The new subject became a reality after experts from the National Evaluation and Accreditation Agency (NEAA) did an inspection in the Naval Academy, conducted according to the criteria system of the agency, in February. The Standing Committee on Technical Sciences at NEAA decided on 09.03.2018 to open a new professional field 5.3 “Communication and Computer Engineering” in Nikola Y. Vaptsarov Naval Academy.”

“The joint projects with IT companies for the education of IT specialists is a mandatory condition for the successful realization of the graduates,” commented the Head of the “Information Technologies” Department, Associate Prof. Yulian Tsonev, Ph.D.

“The cooperation between the Academy and the company yields results, as 10 graduates already work for 411 Marketing,” The freshmen, sophomores, and junior students majoring in “Information and Communication Technologies in the Maritime Industry” actively study the elective courses in SEO taught by 411 Marketing. The students also took advantage of the opportunity to work for the company as interns, supported by the project “Student Internships” of the Bulgarian Ministry of Education.

I believe in the successful realization of the students in the newly-opened majors “Information and Communication Technologies” and “Cyber Security” in the newly opened professional field 5.3 “Communication and Computer Engineering” in the Nikola Y. Vaptsarov Naval Academy,” commented Associate Prof. Yulian Tsonev, Ph.D.

“The training is oriented toward practices that are actually applicable in the real business environment.” During the training, students work on actual projects for the development of their own applications, business startups, e-commerce, Digital Marketing and Search Engine Optimization,” commented Milen Sotirov, Training Manager at 411 Marketing.

The company develops its own academy – 411 Academy, for the purpose of training students and interns for working in the field of Digital Marketing. Thanks to the cooperation with the Naval Academy, 411 Academy expands its activity. 411 Academy is a practically-oriented school, teaching beginning courses in web development and SEO, as well as intermediate, and advanced courses. The greater part of the trainings are taught to students who take an active interest in IT technologies.

About 411 Marketing

411 Marketing is the Bulgarian branch of the international brand 411 Locals. The Varna office opened in 2009, with only four employees. Today, the team of the company is comprised of over 200 specialists in the SEO field. 411 Locals is an Official Google Partner and is among the Top 10 SEO companies in the US.