VARNA, Bulgaria, – Located in Varna, 411 Marketing, an Internet advertising agency with more than 50,000 U.S. small and medium-sized businesses as clients, celebrates the 10 years in business of its US parent company – 411 Locals, in an industry that has drastically changed since the company opened doors in 2007.

411 Locals was founded in Las Vegas, Nevada when Google started beta-testing local business listings, and it has kept up with the constantly changing Google algorithms to get and keep its clients on the first page of Google as well as acclimatized to mobile responsive design, an area that has significantly grown in importance over the past 10 years. 411 Marketing was founded just two years later in 2009. “I was thrilled about us opening 411 Marketing to support the services of 411 Locals because I was born and raised in Bulgaria, and Varna is where our company’s owner/president was born,” said Roumen Todorov, Co-Founder and General Operations Manager of 411 Locals. “Also, Bulgaria has traditions in software development and programming, and a large part of the student population speaks English, which were huge draws for us.”

411 Marketing employs all the search engine optimization (SEO) experts: web designers, content writers, graphic designers, programmers, developers, marketing specialists, link builders, submitters, local online technicians,and others. 411 Marketing’s frontline team members are in direct contact with its parent company’s U.S. personnel daily, and English is the official language of both companies.

411 Locals is a member of the Google All-Star Partners, an elite group of top-performing Google Partners. 411 Marketing’s employees (on behalf of 411 Locals) hold 69 individual Google certifications in the areas of Search Mobile and Video Ads, Shopping and Google Analytics IQ. Over the past few years, Google has made multiple changes in the services they offer to local businesses. The constant changes to Google My Business, Google Places and Google+, to numerous algorithm updates, including Google Panda and Penguin etc., stirred up so much confusion that many SEO firms went out of business. Companies must adapt to these frequent changes because the algorithm that Google uses to rank pages today will almost certainly not be the same as it will be six months from now.

There’s a lot of misinformation out there about SEO strategies, and only a few select agencies can provide consistent trackable ranking in search engines to their clients. With its search engine optimization (SEO) know-how and efforts, 411 Marketing has accomplished a 95% client retention rate month after month for 411 Locals, which has grown from a small four-employee business to a global player in SEO and online marketing, becoming one of the fastest-growing, most successful online marketing companies in the world. Today, the company has more than 500 employees (nearly 200 in Varna), on three continents – North America, Europe, and Asia (expanding in Australia later this year), more than 50,000 clients, teaches certified college courses in SEO at universities in Varna, and has massive growth plans of hiring several hundred additional employees by the end of the year worldwide. “What makes us different is that we don’t just stop at placing our customers on the first page, we have a whole team of marketing specialists trained to attract more clients for the businesses that are our customers, placing them above the competition,” said Silviya Angelova, head of 411 Locals/411 Marketing’s Quality Assurance Department.

It’s absolutely vital that businesses maintain an easy-to-discover presence on the web in the 21st century. Otherwise, they’re bound to lose market share to competitors who cater to a more tech-savvy audience. Consumers shop and search online before making purchases or paying for services. Businesses that don’t accept that reality will struggle to survive.

About​ ​411​ ​Marketing/411​ ​Locals:

411 Marketing (411marketing.bg) is an Internet Advertising Agency specializing in local search engine optimization (SEO), web design and online marketing solutions for small and medium-sized businesses throughout the United States. The company was founded in 2009 to support its US-based parent company – 411 Locals, which has more than 50,000 client businesses in a variety of industries. 411 Locals is one of the fastest-growing, most successful online marketing companies in the world. Established in 2007, 411 Locals employs more than 500 professionals, has offices on three continents, including the United States, Europe and Asia and has plans of opening up offices in Australia later this year. For further information, visit 411locals.com.